What to expect: Beer Attraction 2019

On 16th-19th February, Beer Attraction 2019 will take place at the Rimini Fiera Expo Centre in Italy. Beer Attraction is an international exhibition dedicated to specialty beers, craft beers and food in the catering industry in Italy.

In 2018 the annual event attracted 505 exhibiting companies, 279 participating breweries and 1,650 competing beers and a whopping 22,743 visitors. Let’s find out what this year has in store…

Beer of the Year Award

2019 sees the 14th annual edition of the hotly contested Italian brewing competition, the Beer of the Year Award. The ceremony will take place on Saturday 16th February at 2pm, in Hall C3 and is not to be missed.

The title of Beer of the Year will go to the producer that obtains the highest score with at least three competing beers. Good luck to those taking part!

BeerAttraction Lab

Open daily, the BeerAttraction Lab is an in-depth workshop where courses on tasting and tapping offer special insights to attendees.

The Academy at BeerAttraction hosts a whole variety of other workshops and seminars, covering mixology, craft beer, and food and drink pairing.

Take a look at what’s on at the Academy.


Alongside BeerAttraction the weekend also hosts FoodAttraction. Presented through an original, innovative format, FoodAttraction focuses on food specialities matched with specialty beers. This offers a unique insight into the new trends of the food industry. Who doesn’t love beer matched with food?

…and we’ll be there too! Keep an eye out for the Simpsons Team alongside our friends at Ninkasi – we’re a friendly bunch and we love talking all things beer, brewing, and of course, malt!

Are you going to Beer Attraction 2019? Let us know and have a chat about it on Twitter!