Beer Attraction, Rimini 2017

Last month, our Italian Distributors, Ninkasi were at Beer Attraction in Rimini, Italy, representing Simpsons Malt.  The Ninkasi team had an awesome time showcasing the Simpsons Malt product range. It’s great to experience their passion and drive for Simpsons Malt – our products and our heritage – so much so that they donned their Simpsons Malt Kilts for the day!

As usual we had a great reaction from visitors to the stand. We’d like to think it was down to our great tasting malts, as opposed to the kilts!

Beer Attraction 2017 was an enormous success and official figures show that it celebrated a 42% year on year increase of delegates. We’re sure it’s due to the growing Italian craft beer market and the
fabulous personalities within it and we’re excited to grow alongside it.

Check out their fantastic stand as well as their Facebook page here.