BrauBeviale 2019 – Beer, chats & British tapas!

No fewer than nine of the Simpsons Malt team headed out to Nuremberg throughout the course of last week as the company exhibited at the annual trade show BrauBeviale once again.

Around 40,000 trade visitors, including around 18,000 from outside Germany, attended the event, with Simpsons Malt one of 1,088 companies in attendance across the nine halls of Nuremberg Messe, with each hall catering to different stages of the beverage manufacture process chain.

On Monday, the jars of malt were filled and the fridges were fully stocked with beer from customers of ours, including traditional British breweries like Timothy Taylor, Adnams and St Austell, as well as the likes of Brewdog, Beavertown, Thornbridge, Magic Rock, Siren Craft, Wiper & True, Tempest and Cromarty.

After that, it was time to get the show on the road and, at 9am on Tuesday, the doors opened and the attendees flooded in, marking the start of what was an incredibly busy and productive three days. That’s because for us, not only does BrauBeviale offer the opportunity to meet potential new customers and get them to chew our malts with us, it also allows us to catch up with our awesome distributors throughout Europe and the rest of the world all in one place – and meet some of their Simpsons Malt customers, too!

Brewers Supply Group (our distributor in the USA & Canada), Agronet (Spain & Portugal), Ninkasi (Italy, France & Switzerland), Baltic Brewing (the Baltic region including Russia, Finland & Poland), NextHop (Slovakia & Czech Republic), Bintani (Australia & New Zealand) and Africa Hops (South Africa) all had staff present on our stand at various points throughout the show, while a lot of our staff got to meet Benny van Heule from our Belgian and Dutch distributor HVB-IMTC for the first time.

As each afternoon progressed, bottles and cans were cracked open at will and our stand became the ideal place for brewers to chill and chat, while some visitors to our stand also became brave enough to try our ‘British Tapas’, which consisted of traditional British pub snacks like pickled eggs – infused with Magic Rock beer Salty Kiss no less – pickled onions, bacon fries, scampi fries, pork scratching and twiglets. Some of the snacks went down very well indeed. Others… not quite so much.

Overall, it proved to be another very enjoyable and successful show for us – it’s always fantastic to see such passion and positivity in the brewing industry. To everybody who visited our stand during the show, we want to say a big thank you for stopping by and we hope to see you in Nuremberg again next year for BrauBeviale 2020, which takes place from November 10-12.