Our events calendar wouldn’t be complete without a visit to the Craft Brewers Conference & Brew Expo America, and this year was no different.
After a flurry of recent successful events with our European distributors, it was time to visit Washington DC along with our fantastic US and Canadian Distributors, Brewer Supply Group.
Run by the US Brewers Association, this year’s event saw more than 13,300 visitors through the doors! BrewExpo – where our stand was situated – set new records too with more than 900 vendors spanning the expo’s two levels.
Do The Math!
To put the growth into context for you, CBC was last in Washington DC in 2013, and that year they had 6,400 attendees and 440 exhibitors. “Do the math” as they say and that’s a whopping 108% growth in four years!
We’ve seen a high growth in event attendance across all of our global markets of late…a fantastic signal all round. However, what we also know that it is an indication of just how innovative brewers must be nowadays to cut it in a crowded marketplace. For us at Simpsons Malt, it all leads back to consumers’ demands of high quality, taste and flavour, which are at the heart of all of our products.
With malt being the backbone to a successful brewer’s beer flavour, it’s no wonder that our Roasted Malts are getting quite the name for themselves in the US.
It was great to showcase the Malt once again on our stand at CBC and see the terrific response to all of our malts but in particular our speciality malt.
We were also delighted to see Vinnie and Natalie Cilurzo of Russian River Brewing Company – avid users and fans of Simpsons Malt – pick up the 2017 Brewers Association Recognition Award as well as seeing many other customers visiting our stand over the 4 day event.
We’re now looking forward to DrinkTec 2017 and hope to see many of you there!